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software engineer's blog
Ahref Free Tools check Domain Rating https://ahrefs.com/backlink-checker
https://josuamarcelc.com | 28 October 2022
https://josuamarcelc.com | 25 April 2023
https://josuamarcelc.com | 22 Feb 2023
Is SEO certification worth it?
SEO certifications are a fantastic way for people who are new to the industry to learn the basics of SEO and prove to current and future employees that you have a solid understanding of the industry. They can also teach website owners and marketing managers to do simple SEO tasks.
Google crawlability and indexability are fundamental concepts in search engine optimization (SEO) that determine how well a website’s content can be discovered and included in Google’s search index. Let’s explore these concepts:
robots.txt
file to provide instructions to search engine crawlers. This file can specify which parts of the site should not be crawled. However, it’s crucial to ensure that important content is not unintentionally blocked.<meta name="robots" content="index, follow">
can be used to explicitly indicate that a page should be indexed.<meta name="robots" content="noindex, nofollow">
to instruct search engines not to index or follow links on the page.Understanding and managing crawlability and indexability are essential for effective SEO. Regularly monitoring these factors, using tools like Google Search Console, and following best practices help ensure that your website’s content is properly crawled, indexed, and made available in search results.
Cornerstone content refers to the most important and foundational pieces of content on a website. This content is typically comprehensive, authoritative, and serves as a cornerstone for the rest of the site. Cornerstone content plays a crucial role in providing a solid foundation for both visitors and search engines.
Key characteristics of cornerstone content include:
Examples of cornerstone content may include comprehensive guides, tutorials, or in-depth analyses related to the central themes of a website. For instance, a fitness website might have a cornerstone article on “The Ultimate Guide to Building Muscle,” while a travel blog could have a cornerstone piece on “Essential Tips for Budget Travelers.”
Creating and maintaining cornerstone content is a strategic approach for improving a website’s visibility, authority, and user experience. It helps the site establish a strong presence in search engine results and provides valuable resources for visitors seeking comprehensive information.
<html prefix="og: http://ogp.me/ns#">
<head>
<title>The Title</title> <!-- ˜60 chars -->
<meta name="description" content="The Description"> <!-- ˜150 chars -->
<meta property="og:title" content="The Title">
<meta property="og:description" content="The Description"> <!-- ˜300 chars -->
<meta property="og:site_name" content="Software Engineer's Blog">
<meta property="og:locale" content="id_ID"> <!-- language_location -->
<meta property="og:type" content="website">
<meta property="og:url" content="https://josuamarcelc.com">
<meta property="og:image" content="https://josuamarcelc.com/wp-content/uploads/2019/11/cropped-2018me.jpg"> <!-- 200x200px - 1200x1200px -->
</head>
</html>
og:title – This is the title of your webpage. Remember that this will be shown whenever someone links your website, so make it quick, snappy and able to draw attention.
og:site_name – The name of your website. Remember that this differs from the actual title of your webpage and is usually shown under the title itself.
og:description – A brief description of your website. This should be no more than 2 sentences. Make sure it’s to the point and able to attract clicks.
og:type – This is a tag to determine the type of content. A full list of types can be found at https://developers.facebook.com/docs/reference/opengraph/. The type you use will change the way the content is displayed. For instance, using the “music.song” type will represent a single song and open up additional tags such as music:album which represents the album and music:release_date which is when the song was released.
og:image – URL for an image that you want to display. The minimum size is 50 by 50 pixels and must be in JPEG, GIF or PNG formats.
og:url – The URL that you want your content to link to.
These are the most important tags to keep in mind. Remember that if you use a specific type such as music.song, you’ll need to add extra tags to fill in more information. Here is another Open Graph reference resource with a full list of all the types and their associated tags.
Open Graph Tag Integration
The simplest way to integrate Open Graph tags is to add them to thecontainer of your page’s HTML files. This might sound complicated for regular web users, but there’s also an easier way if you use WordPress or another website builder.
For example, there’s an official Facebook plugin that can be attached to your website, but eCommerce modules such as Zen Cart and Shopify also support Open Graph integration. Yoast SEO is our favorite choice and makes setting Open Graph meta tags a breeze. However, if you know your way around HTML and don’t have many pages to set up and want to keep it simple, then you can simply add them to the HTML files of your webpage.
Simply open with the container like so:
<html> <head> <title>My Website</title> <meta property=”og:title” content=”My Website” /> <meta property=”og:type” content=”article” /> … </head> </html>
Just replace the property and content in quotes with your relevant tags, and add as many as you need.
Some platforms use their own social media tags. For instance, Twitter uses Twitter Cards which work in a similar fashion. However, if Twitter doesn’t detect any Twitter Card tags, it will default to Open Graph. This makes Open Graph a universally accepted protocol that generally works with every website, hence why it’s such an important tool to utilize.
If you don’t use Open Graph, then you’re seriously harming your chances of getting more exposure. When people do actually share your website, you want people to see what your website is about, some relevant information and an accurate image. By neglecting Open Graph tags, you could potentially be losing a lot of business.
If you’re a web design agency then your clients absolutely expect this. If you need help setting up open graph or additional technical SEO requirements schedule a free consultation with us and we’ll get you on the right path.