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Is SEO certification worth it?
SEO certifications are a fantastic way for people who are new to the industry to learn the basics of SEO and prove to current and future employees that you have a solid understanding of the industry. They can also teach website owners and marketing managers to do simple SEO tasks.
| Certification | Description |
|---|---|
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AI for SEO – Gain a competitive edge, future-proof your keyword strategies, and soar to the top of search rankings – all designed to empower busy small business owners. |
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All-around SEO – In this course, you’ll learn practical SEO skills on every key aspect of SEO, to make your site stand out. |
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Yoast SEO for WordPress – In this course, you’ll learn about how to set up and use the Yoast SEO for WordPress plugin so it makes SEO even easier. |
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SEO copywriting – In this course, you’ll learn how to write awesome copy that is optimized for ranking in search engines. |
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Understanding structured data – Do you want to take a deep dive into structured data? In this course, you’ll learn the theory related to structured data in detail. |
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Keyword Research – Do you know the essential first step of good SEO? It’s keyword research. In this training, you’ll learn how to research and select the keywords that will guide searchers to your pages. |
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Local SEO – Do you own a local business? This course will teach you how to make sure your local audience can find you in the search results and on Google Maps! |
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International SEO – Are you selling in countries all over the world? In this course, you’ll learn all about setting up and managing a site that targets people in different languages and locales. |
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Ecommerce SEO – Learn how to optimize your online shop for your customers and for search engines! |
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Block editor training – Start creating block-tastic content with the new WordPress block editor! Learn all about the block editor and what you can do with it. |
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Technical SEO: Crawlability and indexability – You have to make it possible for search engines to find your site, so they can display it in the search results. We’ll tell you all about how that works in this course! |
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Technical SEO: Hosting and server configuration – Choosing the right type of hosting for your site is the basis of a solid Technical SEO strategy. Learn all about it in this course! |
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Structured data for beginners – Learn how to make your site stand out from the crowd by adding structured data! |
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SEO for beginners – In this free course, you’ll get quick wins to make your site rank higher in Google, Bing, and Yahoo. |
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WordPress for beginners – Do you want to set up your own WordPress site? This course will teach you the ins and outs of creating and maintaining a WordPress website! |
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Technical SEO (deprecated) – How can you detect and solve technical issues that prevent your site from ranking well? No technical background? No problem! |
Google crawlability and indexability are fundamental concepts in search engine optimization (SEO) that determine how well a website’s content can be discovered and included in Google’s search index. Let’s explore these concepts:
robots.txt file to provide instructions to search engine crawlers. This file can specify which parts of the site should not be crawled. However, it’s crucial to ensure that important content is not unintentionally blocked.<meta name="robots" content="index, follow"> can be used to explicitly indicate that a page should be indexed.<meta name="robots" content="noindex, nofollow"> to instruct search engines not to index or follow links on the page.Understanding and managing crawlability and indexability are essential for effective SEO. Regularly monitoring these factors, using tools like Google Search Console, and following best practices help ensure that your website’s content is properly crawled, indexed, and made available in search results.
Cornerstone content refers to the most important and foundational pieces of content on a website. This content is typically comprehensive, authoritative, and serves as a cornerstone for the rest of the site. Cornerstone content plays a crucial role in providing a solid foundation for both visitors and search engines.
Key characteristics of cornerstone content include:
Examples of cornerstone content may include comprehensive guides, tutorials, or in-depth analyses related to the central themes of a website. For instance, a fitness website might have a cornerstone article on “The Ultimate Guide to Building Muscle,” while a travel blog could have a cornerstone piece on “Essential Tips for Budget Travelers.”
Creating and maintaining cornerstone content is a strategic approach for improving a website’s visibility, authority, and user experience. It helps the site establish a strong presence in search engine results and provides valuable resources for visitors seeking comprehensive information.
<html prefix="og: http://ogp.me/ns#">
<head>
<title>The Title</title> <!-- ˜60 chars -->
<meta name="description" content="The Description"> <!-- ˜150 chars -->
<meta property="og:title" content="The Title">
<meta property="og:description" content="The Description"> <!-- ˜300 chars -->
<meta property="og:site_name" content="Software Engineer's Blog">
<meta property="og:locale" content="id_ID"> <!-- language_location -->
<meta property="og:type" content="website">
<meta property="og:url" content="https://josuamarcelc.com">
<meta property="og:image" content="https://josuamarcelc.com/wp-content/uploads/2019/11/cropped-2018me.jpg"> <!-- 200x200px - 1200x1200px -->
</head>
</html>og:title – This is the title of your webpage. Remember that this will be shown whenever someone links your website, so make it quick, snappy and able to draw attention.
og:site_name – The name of your website. Remember that this differs from the actual title of your webpage and is usually shown under the title itself.
og:description – A brief description of your website. This should be no more than 2 sentences. Make sure it’s to the point and able to attract clicks.
og:type – This is a tag to determine the type of content. A full list of types can be found at https://developers.facebook.com/docs/reference/opengraph/. The type you use will change the way the content is displayed. For instance, using the “music.song” type will represent a single song and open up additional tags such as music:album which represents the album and music:release_date which is when the song was released.
og:image – URL for an image that you want to display. The minimum size is 50 by 50 pixels and must be in JPEG, GIF or PNG formats.
og:url – The URL that you want your content to link to.
These are the most important tags to keep in mind. Remember that if you use a specific type such as music.song, you’ll need to add extra tags to fill in more information. Here is another Open Graph reference resource with a full list of all the types and their associated tags.
Open Graph Tag Integration
The simplest way to integrate Open Graph tags is to add them to thecontainer of your page’s HTML files. This might sound complicated for regular web users, but there’s also an easier way if you use WordPress or another website builder.
For example, there’s an official Facebook plugin that can be attached to your website, but eCommerce modules such as Zen Cart and Shopify also support Open Graph integration. Yoast SEO is our favorite choice and makes setting Open Graph meta tags a breeze. However, if you know your way around HTML and don’t have many pages to set up and want to keep it simple, then you can simply add them to the HTML files of your webpage.
Simply open with the container like so:
<html> <head> <title>My Website</title> <meta property=”og:title” content=”My Website” /> <meta property=”og:type” content=”article” /> … </head> </html>
Just replace the property and content in quotes with your relevant tags, and add as many as you need.
Some platforms use their own social media tags. For instance, Twitter uses Twitter Cards which work in a similar fashion. However, if Twitter doesn’t detect any Twitter Card tags, it will default to Open Graph. This makes Open Graph a universally accepted protocol that generally works with every website, hence why it’s such an important tool to utilize.
If you don’t use Open Graph, then you’re seriously harming your chances of getting more exposure. When people do actually share your website, you want people to see what your website is about, some relevant information and an accurate image. By neglecting Open Graph tags, you could potentially be losing a lot of business.
If you’re a web design agency then your clients absolutely expect this. If you need help setting up open graph or additional technical SEO requirements schedule a free consultation with us and we’ll get you on the right path.
