Is SEO certification worth it?
SEO certifications are a fantastic way for people who are new to the industry to learn the basics of SEO and prove to current and future employees that you have a solid understanding of the industry. They can also teach website owners and marketing managers to do simple SEO tasks.
Yoast SEO Certification
Google crawlability and indexability are fundamental concepts in search engine optimization (SEO) that determine how well a website’s content can be discovered and included in Google’s search index. Let’s explore these concepts:
- Definition: Crawlability refers to the ability of search engine bots (like Googlebot) to access and crawl the pages of a website.
- Importance: If a webpage is not crawlable, search engines won’t be able to discover its content. Factors that affect crawlability include the website’s robots.txt file, the structure of URLs, and the use of navigation elements.
- Robots.txt File: Websites often use a
robots.txtfile to provide instructions to search engine crawlers. This file can specify which parts of the site should not be crawled. However, it’s crucial to ensure that important content is not unintentionally blocked.
- XML Sitemap: Creating and submitting an XML sitemap is a best practice. The sitemap provides a list of URLs on the site, helping search engines understand the structure and prioritize crawling.
- Website Architecture: A well-organized website architecture with clear navigation paths aids crawlability. Internal links between pages also contribute to effective crawling.
- Definition: Indexability refers to whether the content crawled by search engines is eligible and suitable for inclusion in the search index.
- Importance: Even if a page is crawled, it may not necessarily be indexed. Factors that affect indexability include the quality of content, the presence of duplicate content, and the use of canonical tags.
- Content Quality: High-quality and unique content is more likely to be indexed. Google aims to provide users with valuable and relevant information in its search results.
- Canonicalization: Duplicate content issues can be addressed using canonical tags. These tags specify the preferred version of a page, consolidating signals for similar or identical content.
- Meta Robots Tags: HTML meta tags such as
<meta name="robots" content="index, follow">can be used to explicitly indicate that a page should be indexed.
- Noindex and Nofollow: Conversely, pages can include meta tags like
<meta name="robots" content="noindex, nofollow">to instruct search engines not to index or follow links on the page.
- 404 Errors: Pages returning a “404 Not Found” status code are generally not indexed. Regularly address broken links and 404 errors.
Understanding and managing crawlability and indexability are essential for effective SEO. Regularly monitoring these factors, using tools like Google Search Console, and following best practices help ensure that your website’s content is properly crawled, indexed, and made available in search results.
Cornerstone content refers to the most important and foundational pieces of content on a website. This content is typically comprehensive, authoritative, and serves as a cornerstone for the rest of the site. Cornerstone content plays a crucial role in providing a solid foundation for both visitors and search engines.
Key characteristics of cornerstone content include:
- Comprehensive and In-Depth: Cornerstone content is usually more extensive and in-depth than regular articles or blog posts. It covers a broad topic relevant to the website’s main theme or niche.
- Authoritative: Cornerstone content establishes the website as an authority on the chosen topic. It showcases the expertise of the content creator and provides valuable information to the audience.
- Evergreen: Ideally, cornerstone content is evergreen, meaning it remains relevant over time. While regular blog posts may focus on current events or trends, cornerstone content addresses fundamental aspects of a subject that do not quickly become outdated.
- Interlinked: Cornerstone content is often interlinked with other pages on the website. It acts as a hub that connects to and supports related articles and posts, creating a cohesive structure.
- SEO-Focused: Cornerstone content is essential for search engine optimization (SEO). When well-optimized, it can attract organic traffic by targeting key search terms and providing valuable information that search engines recognize as authoritative.
Examples of cornerstone content may include comprehensive guides, tutorials, or in-depth analyses related to the central themes of a website. For instance, a fitness website might have a cornerstone article on “The Ultimate Guide to Building Muscle,” while a travel blog could have a cornerstone piece on “Essential Tips for Budget Travelers.”
Creating and maintaining cornerstone content is a strategic approach for improving a website’s visibility, authority, and user experience. It helps the site establish a strong presence in search engine results and provides valuable resources for visitors seeking comprehensive information.